Rebranding

Rebranding Exercise: This keynote by Dr. Freedhoff at the 2015 PHE Canada was absolutely a highlight of the weekend.

purposefulmovement

Rebranding

As some of you may know, I had the distinct pleasure of co-chairing the recent joint conference2015_CMYKHealth and Physical Education Council / Physical and Health Education Canada, National Health and Physical Education Conference – A Physical Literacy Uprising, in beautiful Banff, Alberta, Canada (let’s just go w #Banff2015 from now on though…). I could share a lot about #Banff2015: the 867 passionate delegates, the crazy and fun socials, the variety and diversity of sessions, and much more. In fact, for an overview of the conference, presenters and presentations, check out http://www.phecanada.ca/events/conference2015/program/workshops.

However, it is really hard to replicate a conference on a blog page. I would say impossible. Fortunately, with some collaborative effort from Brent at PHE Canada and one of our keynotes, I can share a video that I hope will make you think about the way you think about exercise and physical activity (read it twice…

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